RE/MAX value for seller RE/MAX vs industry

Why REMAX is number 1 Rocky Point Mexico

The RE/MAX Chairman and Co-Founder's thoughts on recruiting, retention, management and creating brokerage profitability in any market conditions

August 17, 2011
We're No. 1 in virtually every way; let's be bold in saying so

It's time we got our swagger back.

As I told nearly 1,000 Broker/Owners and Managers in Los Angeles this week, I am through being polite or humble about the unmatched competitive advantages of RE/MAX affiliation. We have the best, most productive, most experienced agents in the business, and there's no reason to be shy about what that means. For instance:

• We are No. 1 in market share.
• We are No. 1 in agent productivity.
• We are No. 1 in brand name awareness.
• We are No. 1 in advertising.
• We are No. 1 in lead generation.
• We are No. 1 in professional education.
• We are No. 1 in the minds of buyers and sellers.

And we are No. 1 in the eyes of most of our national competitors, who understand that RE/MAX continues to be the home of top producers who outperform their agents year after year.

That's just the way it is, and we should be bold in saying it.

As a Broker/Owner in our system, you should be proud of this unbeatable edge, and able to explain it to your current Associates as well as your recruits. The fact is that real estate professionals who want to be on the No. 1 team – and are equipped for it – ought to be with RE/MAX.

Two recent developments involving consumer perceptions have reaffirmed our position as the real estate leaders.

First was the July announcement that RE/MAX had received two awards from J.D. Power and Associates for generating the highest overall satisfaction among buyers and sellers. That's quite an honor, especially at a time when transactions can be so complex, time-consuming and frustrating for the people involved. The fact that our Sales Associates' efforts were recognized by both groups of consumers made the achievement doubly impressive.

The second development, however, might be even more valuable to your recruiting and retention efforts. Just last week we received the findings of an extensive consumer survey conducted by Synovate, one of the leading researchers in the field.

The results were an astonishing, tremendously positive reflection of how we rate in the eyes of consumers. Here's a three-pronged message for you to understand and communicate to your agents and recruits: (1) Brand affiliation matters, (2) consumers know and trust RE/MAX more than any other national franchise, and (3) industry-leading awareness generates additional leads and business for our Associates.

That's powerful stuff, especially these days. Here are just a few particulars:

• In unaided awareness, 34% of the consumers mentioned RE/MAX as "top of mind." That number easily beat Century 21 (25%), was triple Coldwell Banker (11%) and was 10 times better than Prudential (4%) and Keller Williams (3%). Overall, 95% of the survey participants were aware of the RE/MAX name. Not to single anyone out, but less than 50% of the consumers even knew Keller Williams existed.

• Similarly, 30% of the consumers recalled seeing or hearing a RE/MAX ad recently, a figure triple that of Century 21 (12%), six times greater than Coldwell Banker (5%), 15 times greater than Prudential (2%) and 30 times greater than Keller Williams (1%).

• And how does that translate into business for agents? When asked what brand they would most likely consider if buying or selling in the next two years, 28% of the consumers chose RE/MAX. Only Coldwell Banker and Century 21 scored in double digits, and the RE/MAX figure nearly quadrupled the results of Prudential and Keller Williams.

There is plenty more gold within this study (RE/MAX is the brand consumers would most likely recommend to a friend or relative, for instance, and "company image" is the leading reason sellers choose a RE/MAX agent), and our creative team will be developing materials for you to use.

These tools will help you drive home the fact that RE/MAX continues to be the best option for the industry's most capable agents. That has never really changed, but many of us, from Headquarters to regions to local Broker/Owners, haven't been communicating it as directly and forcefully as we should have been.

That changes right now. We are the No. 1 brand in real estate. And we will be saying so. Loudly and very clearly.

Coming Up

To those of you who attended the Broker Owner conference this week, I hope you enjoyed yourselves and got a lot out of the experience. It's always good to get together and share ideas, and this year's event was one of the best ever. Thanks for coming. For those unable to attend, I hope to see you at R4 in Las Vegas next March.

Final Thought

I can't overstate the value of the Competitive Intelligence website we announced on Monday. You'll see more details in tomorrow's Broker/Owner Weekly email, so be sure to take a look. The site aggregates information from a wide variety of your competitors. It can take your edge in recruiting and retention to a whole new level.

Download a PDF version of this e-mail, or past editions of Profit Lines, via RE/MAX Mainstreet.

© 2011 RE/MAX, LLC. Permission is granted to RE/MAX Affiliates to reproduce or forward this newsletter in its entirety, provided this notice is retained. All other rights reserved.

Why Choose RE/MAX when selling in Puerto Penasco Rocky point Mexico

Why Choose RE/MAX Legacy in Rocky Point Mexico?

The selling process in Rocky Point Mexico




Our number one goal has always been service with integrity which in this market has been in a sense our saving grace. We will give you the honesty you deserve, a perspective built from not only a professional mindset but also backed with years of experience. At RE/MAX we understand this market demands excellent service with great communication, outstanding exposure and an understanding that everyday we need to look for ways to change for the better.

Communication -

We have set a standard as a company to communicate as much as needed to meet the needs of our clients. At RE/MAX we communicate once every two weeks with our sellers updating them on current activity, what we as a company are doing and what the professionional is doing to go the extra mile.

Outstanding exposure -

We understand the need to get outside the box and promote in a way that get results for you. As the market shifts we continue to be reminded that we have to focus our efforts on the activities that produce. The internet plays a huge role and with our site we continue to see great success generating leads on a daily basis. Sure a lot of sites can be found but will the client stay. Our number one goal is user friendly and number two goal is Search Engine Optimization. This combined with our immediate response time to leads not generic but personal by way of Blackberry shows we are committed and in the game. Although we are generating leads we can not and will not ignore the fact that we need to be ready like the client walking in the door. We provide training on a weekly bases which has added greatly to our ability to serve our valued buyers. This combined with our agents being full time in Rocky Point definately seperates us from the masses.

Looking for Change -

At RE/MAX we promote and believe like the book "How to Win Friends and Influence people" some standards for excellent service will always remain from integrity and honestly to consistent follow up. On the other side we also value the fact that what worked yesterday will not be sufficient for today. Who moved my cheese is a great book that often is seen in our office. The idea is we need to keep looking for better ways to promote you and why RE/MAX.


Some questions to consider when hiring a real estate company in Rocky Point.

 RE/MAX answers in red

  • Are your agents fulltime in Rocky Point? Yes
  • Do you have an in house closing department? Yes
  • Does the broker/sales manager live full time in Rocky Point? Yes
  • Does the broker/sales manager sell property? No
  • Is your office open full time? Yes
  • What training do you provide for your agents? Weekly
  • Do you represent all properties in Rocky Point? Yes

The point is we are here to serve you with no great goal then a safe and secure transaction which is why we have an in house Trust Department ran by Reyna Molina. We used to use an outside closing company but realized to guarantee our valued clients are protected and  have an open line of communication 7 days a week during the transaction this was a department worth creating.

Why RE/MAX As A Whole 

When you choose a RE/MAX Sales Associate to sell your home or help you purchase a new one, you'll experience an exemplary level of service.

First, RE/MAX Associates are The Hometown Experts With a World of Experience®. Across the globe, they make their living in the same communities in which they live. They're the people next door, or just down the block.

Consummate professionals, RE/MAX Associates on average lead agents affiliated with competing brands in advanced real estate education and production. That's why they're known as The Real Estate Leaders® and why no one in the world sells more real estate than RE/MAX.

Customer Satisfaction
The proof of quality service is in repeat customers and in customers who refer RE/MAX Associates to their friends. RE/MAX Sales Associates average 70 percent of their business from repeats and referrals, while other agents average about 30 percent from those sources.

RE/MAX Associates lead agents of competing brands in professional designations, which represent specialized training and education. They dominate the Accredited Buyer Representative (ABR), Certified Luxury Home Marketing Specialist (CLHMS), Certified Relocation Professional (CRP), Certified Residential Specialist (CRS) and Seniors Real Estate Specialist (SRES) ranks.

For All You're Worth®
On average, RE/MAX Associates sell more real estate than other agents. They are better qualified to set the right price for the homes they list, are better equipped to market those homes, and are likely to find a buyer in a shorter period of time. That experience and education also means they are better qualified to find the right home for any buyer.

Competitive Advantage
The real estate network that has the most competitive advantages to offer both home buyers and sellers will be an industry leader, and RE/MAX is that network. No one in the world sells more real estate than RE/MAX.

When you look for the highest quality real estate service, look to a RE/MAX Associate. RE/MAX Associates are "The Real Estate Leaders®".

On average, a RE/MAX Associate spends about $10,000 each year on personal promotion and on individual and group advertising. Personal advertising plus national television advertising and Internet exposure generates the highest number of prospects in the industry.

Network Size
The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential has evolved into a network of nearly 115,000 Sales Associates in more than 65 countries and over 7,000 offices.

Premier Market Presence®
The real estate network with the most market share has the most to offer home buyers and sellers. The sum total of all RE/MAX momentum, growth and Associate production over more than 30 years is reflected in current RE/MAX market strength. RE/MAX has achieved 30-percent-and-higher market share in area after area across North America and is growing in market share around the world. A measure of business leadership,
Premier Market Presence (PMP) results from community-minded high-producing Associates giving superior customer service under a respected company banner.

The RE/MAX Balloon Logo
The red, white and blue RE/MAX Balloon, with its "Above the Crowd®" slogan, is one of the most recognizable business logos in the world. RE/MAX boasts a fleet of more than 95 balloons, which allows for more than 5,000 appearances around the world each year.

The Sign That Brings You Home®
The famous red-over-white-over-blue RE/MAX yard sign and your RE/MAX agent lead you to properties in areas in which you'll want to live and work. If you want to sell your property, the RE/MAX yard sign attracts buyers. Nobody sells more real estate than RE/MAX.

An Industry Leader
RE/MAX was the first real estate network to be involved in more than 1 million transaction sides in a single year. Each transaction or sale consists of two sides, the listing side and the selling side.

Global Expansion
With offices in more than 65 countries worldwide, RE/MAX is one of the fastest-growing real estate franchise networks on the planet.

Main Street. Not Wall Street.®
Being locally owned and operated, RE/MAX offices are staffed with professionals who live in the area they work in. Thus, committed to their communities, they have a deep personal interest in the customers they serve.

Home of the Best Agents®
In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its founders. The excellence of RE/MAX Broker/Owners and Sales Associates has led to an ever-increasing number of accolades from the business community at large. In January 2007, "Entrepreneur" magazine ranked RE/MAX No. 6 - up from No. 9 - on the 2006 Top Global Franchises list and again named RE/MAX "Best of the Best" for real estate services for the seventh time in eight years. RE/MAX climbed from No. 11 of Fastest Growing Franchises to No. 7 and finished in position No. 2 among Top Low Cost Franchises.

More Than 34 Years "Above the Crowd®"
RE/MAX - now an established industry leader - celebrates its 34th anniversary in 2007 and looks ahead to even greater real estate achievements in the years to come.


We do things a little different here at RE/MAX which has paid off greatly with success in a down market.

Below are our greatest assets to you -

Buffini and company
  • An outstanding program focused around building business by referral.
  • We chose RE/MAX for the company’s reputation, systems, support and undeniable exposure.
    • Recently a major competitor of RE/MAX decided to cancel its television advertising – RE/MAX continues
Point 2 websites
  • We have plugged into a great system out of Canada that is huge throughout not only Canada but the US and Mexico as well
  • We are currently ranked #1 for the state of Sonora out of 168 sites
  • We are ranked #7 out of 1189 sites for Mexico
Family owned
  • We are here fulltime in support of our team and clients working 6 to 7 days a week.
  • Judy Makenzie – Financial and Human resources
  • Grant Mackenzie – Project management
  • Reyna Mackenzie – Trust department and Finacial – we handle our closings in house which gives us a great ability to move forward rapidly.
  • Branden MacKenzie – Sales Manager / Broker
* some companies promote full time but in realty are back and forth between here and PHX or Tucson. – Great question to ask

Training for our team – Weekly
  • Buffini
  • Closing the deal
  • Point 2 – exposure
Every two weeks
  • Sales meeting Friday prior to busy weekend
    • We have a competition based off of activities that help the agents create leads – this has been huge for motivation and results.
  • Reverse happy hour – we will meet at our project for coffee, donuts ( 9 am ) and watch some of the greats on how to be a top producer in sales.
    • Zig Ziglar
    • Tom Hopkins
    • Brian Buffini

Why use RE/MAX?

When you choose a RE/MAX Sales Associate to sell your home or help you in the home buying process, you'll experience an exemplary level of service.

First, RE/MAX Associates are The Hometown Experts With a World of Experience®. They are the most knowledgeable agents who have the experience and community connections to assist you in the home buying process. Across the globe, they make their living in the same communities in which they live. They're the people next door, or just down the block.

Consummate professionals, RE/MAX Associates on average lead agents affiliated with competing brands in advanced real estate education and production. That's why customers going through the home buying process know RE/MAX Associates as The Real Estate Leaders® and why no one in the world sells more real estate than RE/MAX.  

"Nobody Sells More Real Estate Than REMAX"



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Whether you are planning to buy or sell your first home, condo or lot in Rocky Point Mexico contact us today! 

We'd love to hear from you!

RE/MAX Rocky Point

602-334-4359 US

638-383-1425 Mx


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